A Beautiful Day In The Neighborhood

 
Tom & Marelle

case study

To think that we didn’t know know about Fred Rogers before this film! A hero in America, it was soon evident that not many people knew about his legacy this side of the pond. It was our brief to make Mr. Rogers famous in the UK.

The primary focus of our campaign was with the Christian faith community, reflecting Mr. Rogers’ role as a Presbyterian Minister.

Working with faith influencers and the press, we filmed an exclusive promotional video and secured cover page stories and articles across both national and faith press, reaching millions across the UK.

Krish Kandiah Background
Set scene